The product allows users to explore primary care services, see pricing, and purchase a plan. This is significant because many feel cheated by high medical costs, ambiguous pricing, hidden fees and inconsistent insurance coverage. BitClaims surfaces pricing so that users can make informed healthcare decision in a marketplace that incentivizes reducing patient costs.
Power in Numbers
BitClaims allows patients to form pools. Pools can create terms of entry building a patient pool with significant bargaining power. These groups can advocate for lower pricing and bundle their care together in order to receive bulk discounts. This incentivizes healthy life styles on the part of the patient and can create downward price pressure within the market place.
All of this is rooted in patient choice. Not only does BitClaims surface service price points, it also surfaces the features of a plan, facility information and doctor profiles. This give the user the information they need to make well informed healthcare decisions, from their phone. By contrasting price point with other information, patients can find the choice that fits their needs.
With this information, Devin and I were able to begin the design process. However, we had to consult with business design and the development team to determine the appropriate platform for the product. Ultimately, after considering development costs and with pressure to release a minimum viable product, it was determined we would d build a mobile first web app.
Thus began a process of uncovering initial interaction. From there we began to sketch low fidelity wireframes. Through this process we refined the search and price discovery user flow. We developed a number of key features during this process
These components can be fit together to form various features of the product, including doctor profiles, service pages and facility pages. Adding to this user flow, we began developing an on boarding process and a payment user flow. Of particular interest was adding a feature to allow payment in crypto. This was of particular interest to those providing the initial funding of the project.