The founders of BitClaims wanted to do something big: use blockchain technology to build price transparency within the primary care market. The team had a great idea, but no product. I was one of two designers asked to make this a reality. Our mission was to build:
The product lets users explore primary care services, see pricing, and purchase plans.
BitClaims allows patients to form a pool, bundling care together to receive discounts.
BitClaims surfaces the features of a plan, facility information and doctor profiles.
To kick off, we consulted with business design and the development teams to determine the appropriate platform for the product. Ultimately, after considering development costs and with pressure to release a minimum viable product, it was determined we would build a mobile first web app.
With clear consensus, the team conducted a workshop to develop user personas that would guide the design process. Gathering stake holders we began to refine who key users might be and what their specific needs would look like.
Thus began a process of uncovering initial interaction. From there we began to sketch low fidelity wireframes. Through this process we refined the search and price discovery user flow. We developed a number of key features during this process.
Compiling these flows, we began systematizing the interactions, looking at the accomplishment key actions. Making these actions intuitive and consistent was crucial in developing flows that resulted in purchase.
Building out a library of components, we created an extensible system to meet the product needs. Components included doctor profiles, service pages and facility pages. Adding to this user flow, we began developing an on boarding process and a payment user flow. Of particular interest was adding a feature to allow payment in crypto. This was of particular interest to those providing the initial funding of the project.
Having created high fidelity flows, we began protyping animations and transitions. Following this phase was dev hand off. This involved continuous feedback and quality assessment.
Finally, I want to highlight the icons created. This was one effort of many to humanize a product. In particular, the connection to blockchain technology made some users uneasy, so a friendly UI was crucial in building trust.
Built with open source software
Typeset in Nocturne, CSTM Xprmntl 03 & William Caslon